I open new markets for ambitious companies.

Strategic Business Architecture, international growth and disruptive market strategies — from Italy to 33 countries worldwide.

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Proven across 33 countries — from Europe to China

Why me

Opening markets others don't see

I design and build international commercial networks that transform companies from local players into global champions. With the proven Family2Family model I connect complementary partners across borders — from Europe to China, from startup to multinational.

33

Countries with active networks

25+

Years of international experience

4

Continents covered

€14M

Revenue growth delivered (Sigma)

Services

My services and packages

I offer strategic services that help companies enter new markets, build international networks and realise sustainable growth.

Meest gekozen

International Market Entry

From first contact to profitable partnership

I guide companies entering new international markets using the Family2Family model — from market analysis to operational partner network.

  • ✓ Strategic market analysis and target-country selection
  • ✓ Identification and selection of local partners and distributors
  • ✓ Set-up of the commercial partner network
  • ✓ Negotiation and contracting with international parties
  • ✓ Hands-on support for the first 12 months after market entry
Discuss your market entry

Business Development Architecture

Commercial networks that reinforce themselves

I design and implement high-performance commercial networks with agents and partners that transform markets together.

  • ✓ Design of the commercial network model
  • ✓ Recruitment and training of commercial agents
  • ✓ KPI framework and performance management
  • ✓ Quarterly reporting and strategic course corrections
  • ✓ Scalable playbook for new regions
Build your network

Strategic Turnaround & Growth

From loss-making to market leader

I guide companies through strategic repositioning and operational transformation towards structural profitability and market leadership.

  • ✓ Diagnosis of current market position and organisation
  • ✓ Strategic repositioning plan
  • ✓ Implementation of a new go-to-market strategy
  • ✓ Reorganisation of commercial processes
  • ✓ Monthly progress reporting with EBIT tracking
Start your transformation

Partnership Ecosystem Design

Connect complementary champions

I identify what companies are missing to become champions and connect them with the right partner or team members to close that gap.

  • ✓ Skills and identity audit of your organisation
  • ✓ Identification of complementary partners worldwide
  • ✓ Facilitation of introductions and alignment
  • ✓ Structuring of the partnership (legal and operational)
  • ✓ Evaluation and optimisation after 6 months
Find your missing link
About me

Jos Ebbing

My career revolves around a single principle: changing the rules to create new markets. From the Netherlands I developed the Family2Family model and applied it in 33 countries. I led the turnaround of Sigma (PPG) — from €2 million to €16 million in revenue, from -€1 million to +€4 million EBIT. Today I apply that same disruptive vision to the Italian construction and real estate sector from Milan.

Most companies have the skills and the identity, but lack something to become champions. My mission is to find that missing piece and connect it.

Photo of Jos Ebbing

Pension arranged

Pension plan with Brand New Day

Disability insurance arranged

Disability insurance with Movir

Professional and business liability insurance

Professional liability insurance with Allianz

Case studies

Results for clients

A selection of engagements that show how I deliver international growth and market transformation for clients.

A

A European producer of decorative coatings

Building materials & Coatings

8 new markets in 12 months

Within two years the international share of revenue had grown from nil to a substantial portion of total company turnover, with profitable operations in every new market.

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Challenge

The company had a strong product but no international distribution outside Western Europe. Management wanted to expand into Asia and the Middle East, but lacked the networks and local market knowledge.

Approach

Using the Family2Family model I identified and contracted importers in 8 new countries within 12 months. For each market a local partner was selected on the basis of complementarity and long-term vision. Training and onboarding were conducted on-site.

A

A mid-sized multinational in the paint industry

Chemicals & Coatings

From loss to structural profit

The division transformed from a loss-making operation into a profitable growth pillar within the group, with revenue multiplying over four years.

Read more

Challenge

The Italian division was structurally loss-making, with declining revenue and a demotivated commercial team. The parent company was considering closing the operation.

Approach

I delivered a full strategic repositioning: new customer segment, redesign of the distribution network, restructuring of the sales team and the introduction of a performance-driven culture with clear KPIs.

A

An Italian platform for construction renovation and real estate financing

Construction & Real Estate

National agent network operational

The commercial network grew to multiple active regions with a self-reinforcing structure in which agents train and motivate each other.

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Challenge

The platform had an innovative financing model for renovations but no commercial network to roll it out nationwide. Local agents had to be recruited, trained and managed.

Approach

I built a national network of commercial agents with a structured training and coaching programme. For each region a lead agent was appointed, responsible for local market penetration according to a scalable playbook.

I work for multiple clients simultaneously, through my own company Harley&Dikkinson. Every engagement is delivered independently on the basis of outcome-based agreements.

What clients say

Results in practice

"

Jos sees opportunities where we saw walls. Within a year we had a profitable network in markets we previously considered unreachable.

8 new export markets

M

Marco Visconti

Commercial Director · European coatings producer

"

The Family2Family model sounds simple, but the way Jos implements it is exceptional. He understands cultural differences and knows exactly which partners are complementary.

E

Elena Bergamaschi

CEO · Italian renovation platform

"

We were about to close our Italian division. Jos turned it around completely — not with PowerPoints, but with concrete actions and the right people.

From -€1M to +€4M EBIT

H

Henrik van der Pol

VP International · Multinational paint producer

Approach

How I work

My approach is based on the Family2Family model — a proven method for building international commercial networks rooted in trust, complementarity and shared interest.

1

Discovery Scan

In-depth analysis of your company, market position and growth potential. I use frameworks from strategic management and my own Market Disruption Canvas to identify opportunities others overlook.

2

Network Architecture

Design of the ideal partner network based on complementarity. I map which skills and connections are missing and where to find them — with tools like LinkedIn Sales Navigator, local industry associations and my own network in 33 countries.

3

Partner Matching & Activation

Selection, outreach and activation of partners and agents. Personal introductions following the Family2Family principle: build trust first, do business second. On-site meetings and joint workshop sessions.

4

Ecosystem Launch

Operational launch of the network with a clear playbook, KPI dashboard in Excel or Power BI, and a communication structure via Microsoft Teams. Every partner knows what's expected and what they get in return.

5

Scale & Sustain Review

Quarterly evaluation of the network on performance, partner satisfaction and growth potential. Strategic course corrections where needed, expansion to new markets when the ecosystem is ready. The network becomes self-sustaining.

Frequently asked questions

Answers to your questions

Don't see your question? Feel free to reach out.

Ask your question
What type of company is your approach suited to? +

I work with manufacturers, construction-related companies and B2B businesses that want to grow internationally or restructure their commercial network. Sizes range from ambitious SMEs to divisions of multinationals.

What exactly is the Family2Family model? +

The Family2Family model is my proven method for building international commercial networks based on trust and complementarity. Instead of cold outreach I work with personal introductions and carefully selected partners who complement each other's gaps. The result: networks that reinforce themselves and remain sustainably profitable.

How long does a typical engagement take? +

A market-entry engagement usually takes 6 to 12 months before the first results become visible. A full network transformation may take 12 to 24 months. I always work with clear milestones so progress is measurable.

Do you work on a project basis or ongoing? +

Both are possible. Most engagements start as a defined project with clear deliverables and a fixed duration. When successful, it often grows into an ongoing strategic partnership for further international expansion.

Which countries do you operate in? +

I have built networks in 33 countries across 4 continents, with particular expertise in Italy, the Benelux, Germany, China and the Middle East. My home base is Milan, but I work for clients across Europe.

Contact

Let's open new markets together

I'm open to new engagements and strategic partnerships. Schedule a no-obligation introductory call or send a message.

Available for new strategic engagements

Response within 1 business day · No obligations

Response within 1 business day

No-obligation introductory call

No obligations